Fast Food Popularity in China Essay

Examine the reasons for the popularity of luxuriant viands restaurants in your country. When, why, and how have these restaurants decease so popular? (Cause) Demonstrate the impact of this popularity on your countrys culture, i. e. , viands, health, economy, lifestyle. (Effect) You give need to do some seek on the refrain food chains growth, menus, nutritional background, business models, and perhaps more. Your research should include more than one fast food restaurant. Recently, McDonalds announced their plan to expand outlets from 1300 to 2000 by the end of 2013 in China.It is reported that the main purpose is to compete with KFC, which is the largest quick service restaurant place in China with over 4,200 restaurants in more than 850 cities across China. The growing huge market and flat strategies taken by restaurants make fast food popular in China this in whirl has a great influence on Chinas economy, culture and health. There be several(prenominal) of causes for fa st food popular in China. On the first place, the growing market and patience realize plenty of fast food restaurants.Chinas fast food market worth over 700 billion yuan in the inhabit year and had a rapid speedabout 12 percent in the past several years. Furthermore, the market is estimated to grow to 1400 billion yuan by 2015. The here and now main cause of this popularity is some strategies taken by fast food crosss in particular localization. Take KFC for example, the brand adds many localized product like Beijing Chicken Roll, tomato egg soup and lemon yellow salad to meet Chinese consumers demand. The popularity also brings some do especially for Chinese culture.First, the change reflects on food consumption habits. For example, Yum Chinas menu is dominated by meat-rich food except for breakfast. Furthermore, fast foods atomic number 18 becoming affordable by most people so that the brand opens almost one deuce-ace of its restaurants in countryside. Second, tradition al wedding has been influenced with wedding services provided by some fast food brands. Nowadays, to equal with Chinese traditional, extravagant and tawdry weddings, more and more young people in China favour smaller, easier and cheaper weddings.Many fast food restaurants contribute to this tendency like McWedding offered by McDonalds, which is held by restaurant assistants with a more intimate and less costly way. In short, fast food popularity has an effect on Chinese eating habit and wedding tradition. Also, the popularity has an effect on economy. For one thing, it increases the revenues for economy. The revenue of fast food industry in 2011 is $74. 8 billion which benefits the economy in turn. More important thing is that the revenue will keep growing at the rate of 14. -15. 0% in the next five years.For another thing, it influences the agriculture. With the fickle development of fast food industry, many grain farms be out of use. In 2011, there are roughly 700 thousand hec tares of arable land are reconstructed to raise livestock or fowl instead of growing grains. As a result, China needs to rely more on consequence and increase grain imports. In 2010, China imported 927 (1000 MT) wheat, while in 2012, nearly 3200 (1000 MT) wheat were imported.It is axiomatic that the popularity benefits Chinas revenue while harming the agriculture foundation. Finally, the popularity also carries two problems for peoples health obesity and diabetes. The number of overweight people has grown from 18 to 100 million in the last 5 years with the rapid development of fast food industry. As a result, many complications like high blood pressure and diabetes become more common in China.Take diabetes for example, there are over 92 million adults suffer from diabetes and the costs of diabetes make up nearly 1. % of GDP. It is undeniable that fast food restaurants make Chinese people cost a lot on their health especially on the treatment of diabetes. In conclusion, the pursue towards maximum profits and proper strategies contribute to the popularity of fast food in China, as a result, Chinas culture, economy and Chinese health. In the foreseeable future, the popularity of fast food will last for a lone time and will have long-term effects in china.